Von Dutch is an iconic fashion brand born from the rebellious spirit of American custom culture and hot rod heritage. Its origins trace back to the 1950s, when Kenny Howard – better known as “Von Dutch” – became a pioneer of pinstriping and a legend in the world of automotive art. Revived in the early 2000s, the brand quickly skyrocketed to fame, symbolizing freedom, individuality, and the laid-back vibe of California living.

At the height of its popularity, Von Dutch was embraced by the biggest names in pop culture – from Paris Hilton and Justin Timberlake to Britney Spears. The brand’s signature trucker hats with the “Von Dutch” logo became fashion icons, helping define the Y2K aesthetic and early 2000s streetwear. Blending its motor-inspired legacy with casual urban style, Von Dutch offers apparel, accessories, and footwear that balance nostalgia with a bold, modern edge.

Today, Von Dutch is making a powerful comeback, reintroducing its classic designs to a new generation. It’s a brand for those who value authenticity, creativity, and a fearless, rebellious attitude.