Doughnut was founded in 2010 by two recent graduates, Rex and Steven, who, inspired by their own travel experiences, set out to create a backpack that met the practical demands of everyday use and international exploration. Their goal was clear: to design a product that combined aesthetics, functionality, durability, and affordability—qualities they found lacking in existing options on the market.

What began as a small workshop producing just 100 backpacks per year has grown into a globally recognized brand, now available in over 35 countries. While the product line has expanded significantly, the brand’s core philosophy remains unchanged: to create thoughtful, reliable gear for individuals who live actively and move with purpose.

Doughnut’s products are distinguished by intelligent design, high-quality craftsmanship, and attention to detail. Their aesthetic merges urban style with outdoor functionality, making them versatile choices for both city life and off-the-grid adventures. The brand continually innovates, introducing new models, colorways, and technical materials to meet evolving user needs.

Sustainability is a key pillar of Doughnut’s approach. The company is committed to responsible practices across its operations, from using recycled and eco-conscious materials to reducing environmental impact throughout the production process. Eco-friendly products are clearly labeled, supporting consumers in making informed and responsible purchasing decisions.

Under the guiding principle “Pack Your Dream,” Doughnut encourages people to pursue their ambitions—whether that means traveling the world, navigating a career, or simply moving through everyday life. The brand aims to be a dependable companion, offering gear designed to support real needs without compromising on style or quality.