CLAE, a brand born in 2001 in Los Angeles, was founded by the footwear and fashion industry veteran, Sung Choi. The company emerged from the need to introduce a new approach to footwear: modernizing classic, casual shoes and combining them with the comfort of athletic footwear. CLAE shares an authentic passion for shoes, offering long-lasting products with a thoughtful consideration to minimize environmental impact.

In such an innovative industry, comfort, quality, and the highest production standards of their timeless footwear are at the forefront of CLAE’s design philosophy. The brand values emphasize that material selection is a key stage in shoe production. CLAE chooses premium leathers from Leather Working Group-certified tanneries, constantly innovating to find sustainable, vegan alternatives to traditional leather.

All of the brand’s vegan materials are organic, such as GOTS-certified organic cotton or made from 70% recycled fibers certified by GRS. CLAE proudly launched the first sneaker made from cactus and continues to use bio-alternatives, launching the first capsule made from apple.

CLAE’s mission is to pioneer a classic approach to footwear with meticulous attention to detail, always committed to durability and style. This commitment includes producing sustainable and eco-friendly offerings, including plant-based products using cactus and apple. CLAE continually evolves, endures, sets an example for the industry, and creates products that are good for you and the environment.

CLAE is inspired by sports – tennis, football, or basketball. Courts and pitches hold memories and emotions that inspire a true lifestyle. The brand has modernized classic sports and performance shoes, creating updated stylizations, colors, and materials, while capturing the essence of sport.